Ecommerce & Digital
Business Funding for Amazon Sellers
Amazon sellers face a specific cash flow problem. Amazon holds your funds for up to two weeks after a sale, and you need to pay for inventory, FBA fees, and advertising well before that disbursement arrives. PPC costs on Amazon have risen sharply, and launching a new product requires $5,000 to $50,000 in advertising before it gains organic rank. The businesses that win on Amazon are the ones that can fund inventory depth and advertising at the same time.
Common Uses
What Amazon Sellers Use Funding For
- Place bulk inventory orders to maintain FBA stock levels and avoid stockout penalties
- Fund Amazon PPC advertising campaigns during product launches and peak seasons
- Cover FBA storage fees, referral fees, and long-term storage charges
- Launch new ASINs with product photography, A+ content, and initial review programs
Funding Options
Best Funding Types for Amazon Sellers
Amazon Lending or Marketplace Loans
Amazon offers direct lending to qualifying sellers based on their sales history and account health. Rates are competitive and repayment is deducted automatically from your disbursements, making it the simplest funding source if you qualify.
Revenue-Based Financing
Companies like Clearco and Wayflyer specialize in ecommerce and can fund Amazon sellers based on their Seller Central data. They connect directly to your account, evaluate your sales velocity, and advance capital with daily repayment from revenue.
Inventory Financing
Finance specific purchase orders from your suppliers. Lenders advance the funds to pay your manufacturer, and you repay from sales proceeds once the inventory sells through. This keeps your cash free for advertising and other expenses.
What Lenders Look For
Qualification Notes for Amazon Sellers
Related Industries
Related Ecommerce & Digital Funding
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